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In this compact disc edition of the totally revised underground bestseller — The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses
...Beyond The E-Myth embraces the fundamental premise of that first book—that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace.
Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main
...gap, giving you a complete toolkit for either starting a
successful business from scratch or maximizing an
existing business' performance. Loaded with practical,
powerful advice you can easily use, this one-stop guide
helps you realize all the benefits that come with a
thriving business.
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